Why Choose Me

Sales, sales consulting, marketing, customer service consulting

Paul Holwerda

There are many reasons to choose Positive Performance but probably the best reason is my combined experience as a sales representative, sales manager and an owner/entrepreneur. Experience in these three areas allows me to understand how all three need to interact in an effort to be successful. As the front line messenger, the sales representative has certain responsibilities to themselves, their team, and their customer. As the sales manager, increasing net revenue through growing sales and improving margins are what interests most businesses. However, the sales manager must understand that their support, training and coaching are critical to improving the performance of the sales representative. Finally, having experience  as an owner has shown me those sales members must be viewed as an investment, not just an expense. There is a right way and a wrong way to increasing net revenue through sales. My experience in understanding the mental makeup of the sales representative and the sales manager has allowed me to help owners make decisions that will result in benefit not only to their organization but to all those involved in the sale of product and services.

“There are many reasons to choose Positive Performance but probably the best reason is my combined experience as a sales representative, sales manager and an owner/entrepreneur.”

Along with my experience goes my passion for sales. For the past 29 years, I have enjoyed the whole process of learning, teaching and executing the sales process. Sales indeed is a journey not a destination. I continue to work hard at bringing the best out of those whom I work with. This includes helping sales members understand that in order to be outstanding in their field, they must be great at what they do. There is no place any longer for being just good. Good left us many years ago and so did the many firms that only practiced being mediocre. I am not your traditional style consultant with a lot of theories and numerical formulas and thinking that we just need to be as good as our competitor.

 ”Good left us many years ago and so did the many firms that only practiced being mediocre. “

My teaching and coaching is straight from the street of experience and my desire to learn from other whom have been successful. I intertwine my coaching approach with the success others have had through learning of their experiences.  My coaching includes a lot of interactive teaching, role playing and being in a support role to help others achieve more.